Unit2 Film Industry

• TextA The Harry Potter Economy

  • The Harry Potter Economy

• TextB China's Investment in Silver Screen

  • China's Investment in Silver Screen

Unit3 Property Boom

• TextA Between a Rock and a Living Space

  • Between a Rock and a Living Space

• TextB Building Excitement

  • Building Excitement

Unit4 Information Technology

• TextA Silicon Valley Visionary Who Put Apple on Top

  • Silicon Valley Visionary Who Put Apple on Top

• TextB Nokia at the Crossroads: Blazing Platforms

  • Nokia at the Crossroads: Blazing Platforms

Unit5 Creativity and Innovation

• TextA The Postmodern Craving for Creativity

  • The Postmodern Craving for Creativity

• TextB Design Thinking

  • Design Thinking

Unit6 Commercial Litigation

• TextA Reducing the Risk of Commercial Litigation in the United States

  • Reducing the Risk of Commercial Litigation in the United States

• TextB The McDonald's Coffee Lawsuit and Now, the Rest of the Story

  • The McDonald's Coffee Lawsuit and Now, the Rest of the Story

Unit7 Mass Customization

• TextA BMW Drives Germany

  • BMW Drives Germany

• TextB How Mass Customization Is Changing Our World

  • How Mass Customization Is Changing Our World

Unit8 Crisis Management

• TextA A Crisis Made in Japan

  • A Crisis Made in Japan

• TextB Crisis Management in Belgium: the Case of Coca-Cola

  • Crisis Management in Belgium: the Case of Coca-Cola

Unit9 Internet and Our Life

• TextA How Long Will Google's Magic Last?

  • How Long Will Google's Magic Last?

• TextB Has the Internet Brought Us Together or Pulled Us Apart?

  • Has the Internet Brought Us Together or Pulled Us Apart?

Unit10 Career Planning

• TextA How to Change the World

  • How to Change the World

• TextB How Will You Measure Your life?

  • How Will You Measure Your life?

Unit11 Financial Crisis

• TextA Cinderella's Moment

  • Cinderella's Moment

• TextB Fixing Europe's Single Currency

  • Fixing Europe's Single Currency

Unit12 Entrepreneurship

• TextA Can Red Wine Help You Live Forever?

  • Can Red Wine Help You Live Forever?

• TextB An Interview with Tim Ferriss--Author of The 4-Hour Workweek

  • An Interview with Tim Ferriss--Author of The 4-Hour Workweek

（高级商务英语2）Unit1 Business Ethics

• TextA Only the Ethical Survive

  • Only the Ethical Survive

• TextB The Recovery of Trust：Case Study of Siemens

  • The Recovery of Trust：Case Study of Siemens

Unit2 Business Management

• TextA What Makes an Effective Executive

  • What Makes an Effective Executive

• TextB Great Managers Understand Their People

  • Great Managers Understand Their People

Unit3 Ecenomn Watch

• TextA The China Miracle Demystified

  • The China Miracle Demystified

• TextB A Game of Catch—up

  • A Game of Catch—up

Unit4 Executive Caliber

• TextA A Memo to CEOs

  • A Memo to CEOs

• TextB The CEO's Role in Business Model Reinvention

  • The CEO's Role in Business Model Reinvention

Unit5 Money& Investment

• TextA The Descent of Money

  • The Descent of Money

• TextB Investing Nightmares：Protect Your Money Now

  • Investing Nightmares：Protect Your Money Now

Unit6 Growth Engine

• TextA A Machine Running Smoothly

  • A Machine Running Smoothly

• TextB Smart Work

  • Smart Work

Unit7 Clean Energy

• TextA How to Jump—start the Clean—tech Economy

  • How to Jump—start the Clean—tech Economy

• TextB Renewable Energy in Business

  • Renewable Energy in Business

Unit8 Market Expansion

• TextA How to Conquer New Markets with Old Skills

  • How to Conquer New Markets with Old Skills

• TextB The Rise of Emerging Market Multinationals

  • The Rise of Emerging Market Multinationals

Unit9 Human Resources

• TextA A Fresh Perspective：Employee Benefits as a Strategic Business Investment

  • A Fresh Perspective：Employee Benefits as a Strategic Business Investment

• TextB Human Resources Management in Organizations

  • Human Resources Management in Organizations

Unit10 Division of Labor

• TextA Of the Division of Labor

  • Of the Division of Labor

• TextB I，Pencil：My Family Tree as Told to Leonard E. Read

  • I，Pencil：My Family Tree as Told to Leonard E. Read

Unit11 Decision Making

• TextA I Can't Think！

  • I Can't Think！

• TextB Strategic Decisions：When Can You Trust Your Gut？

  • Strategic Decisions：When Can You Trust Your Gut？

Unit12 Business Negotiation

• TextA Negotiation Styles

  • Negotiation Styles

• TextB How to Succeed When Working with Tactical Negotiators

  • How to Succeed When Working with Tactical Negotiators