Chapter2 Elements of the Marketplace

• Elements of the Marketplace

  • Elements of the Marketplace

Chapter3 The Dimensions of International Marketing

• The Dimensions of International Marketing

  • The Dimensions of International Marketing

Chapter4 International Trade

• International Trade

  • International Trade

Chapter5 The Role of Governments

• The Role of Governments

  • The Role of Governments

Chapter6 The Role of Cultural Forces

• The Role of Cultural Forces

  • The Role of Cultural Forces

Chapter7 Developing Products for the Foreign Market

• Developing Products for the Foreign Market

  • Developing Products for the Foreign Market

Chapter8 Market Research

• Market Research

  • Market Research

Chapter9 Preparing for Market Entry

• Preparing for Market Entry

  • Preparing for Market Entry

Chapter10 Developing Distribution

• Developing Distribution

  • Developing Distribution

Chapter11 Advertising and Promotions

• Advertising and Promotions

  • Advertising and Promotions

Chapter12 Making Contact: Different Products and Promotions

• Making Contact: Different Products and Promotions

  • Making Contact: Different Products and Promotions

Chapter13 Staffing the New Marke

• Staffing the New Marke

  • Staffing the New Marke

Chapter14 Evaluating Performances

• Evaluating Performances

  • Evaluating Performances

Chapter15 The Marketing Plan

• The Marketing Plan

  • The Marketing Plan

Chapter16 The Marketing Audit

• The Marketing Audit

  • The Marketing Audit