Chapter1 Marketing Basics
Marketing Basics
Chapter2 Elements of the Marketplace
Elements of the Marketplace
Chapter3 The Dimensions of International Marketing
The Dimensions of International Marketing
Chapter4 International Trade
International Trade
Chapter5 The Role of Governments
The Role of Governments
Chapter6 The Role of Cultural Forces
The Role of Cultural Forces
Chapter7 Developing Products for the Foreign Market
Developing Products for the Foreign Market
Chapter8 Market Research
Market Research
Chapter9 Preparing for Market Entry
Preparing for Market Entry
Chapter10 Developing Distribution
Developing Distribution
Chapter11 Advertising and Promotions
Advertising and Promotions
Chapter12 Making Contact: Different Products and Promotions
Making Contact: Different Products and Promotions
Chapter13 Staffing the New Marke
Staffing the New Marke
Chapter14 Evaluating Performances
Evaluating Performances
Chapter15 The Marketing Plan
The Marketing Plan
Chapter16 The Marketing Audit
The Marketing Audit
目录
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硕士
讲师
澳门科技大学博士在读,电子商务讲师,目前就职于广东某高校,主讲《市场调查与预测》、《网络营销》,承担学院讲师参加全国市场研究竞赛的任务,负责《市场调查与预测》广东省一流课程的建设。
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