考试分析
Chapter1 Marketing Basics
Chapter2 Elements of the Marketplace
Chapter3 The Dimensions of International Marketing
Chapter4 International Trade
Chapter5 The Role of Governments
Chapter6 The Role of Cultural Forces
Chapter7 Developing Products for the Foreign Market
Chapter8 Market Research
Chapter9 Preparing for Market Entry
Chapter10 Developing Distribution
Chapter11 Advertising and Promotions
Chapter12 Making Contact: Different Products and Promotions
Chapter13 Staffing the New Marke
Chapter14 Evaluating Performances
Chapter15 The Marketing Plan
Chapter16 The Marketing Audit
目录
[44-13708]国际营销概论:
考点串讲班 课时:178分钟 视频:17个








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